Über Baby Milk Action

Baby Milk Action, as part of a global network, acts to stop misleading marketing by the baby feeding industry. We protect breastfeeding and babies fed on formula.

Parents who use formula and feeding bottles need accurate information. Too often companies make misleading claims to be able to charge more for formula that is essentially the same as other brands (all formula has to comply with composition requirements).

We stop misleading marketing by monitoring what baby feeding companies and retailers are doing against international marketing standards and national laws.

We report cases that break the law to the enforcement authorities and run campaigns to encourage companies to abide by international minimum standards, where laws are too narrow or not enforced.

There are opportunities to volunteer in the Cambridge office and in your own locality.

Please contact us with your areas of interest and availability if you would like to know more.